Schweppes Makes Smart Dress That Showed How Often Women Got Groped

Schweppes, a beverage company, partnered with Ogilvy Brazil to create a  smart club dress that was outfitted with sensors that records every time the wearer is touched. In a new campaign titled, “The Dress for Respect,” three women wore these dresses to a nightclub in São Paulo to track how often—and with what degree of […] More

Original Post by Ryan Lum
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